Mercedes-Benz Belgium Luxembourg dealers move their used car showroom online with the help of INDICATA’s Lead Generator valuation tool
Koen Hendrickx, District Manager, Mercedes-Benz Belgium Luxembourg Certified explained: “We have been experiencing in the automotive sector in the past years a shift whereby our showroom is moving more and more from offline to online. With Mercedes-Benz Certified, we are eager to respond to this trend. We make sure our prospects are well informed online, to be able to welcome them physically in the showroom.
The online valuation module is a ‘must have’
“Mercedes-Benz Certified has been working with INDICATA/Autorola for years: in our opinion, the specialists in analysing the online car industry. The online valuation module is a must-have for every purchaser. The ambition of any used car purchaser should be to buy as correctly as possible and sell as quickly as possible. INDICATA is the ideal tool for this.
“It provides the right market price at any time, by scanning the market instead of using a basic matrix principle to determine a value. For common types of cars in the market, valuation becomes child’s play. The same approach is now also offered to our customers.
80% of customers are requesting a valuation
“For 80% of the vehicles that are online on www.mbcc.be, the customer can request a valuation of his current car. They receive an indicative value by mail and the dealer receives the same information in his mailbox. An absolute extra lead generator that also informs the customer!”
More about INDICATA Lead Generator
INDICATA’s new Lead Generator website plug-in allows retailers to generate and convert more customer leads through their websites. Lead Generator allows retailers’ customers to value their trade-in car at the same time as searching a retailer website for their next used car. The floating widget and “modal” screen sits on top of the dealer website, meaning implementation is fast and with minimal or no cost.
The entire valuation process is quick and easy. Drivers either enter their VIN or registration number, or their car’s details by make model, trim level, engine, and km/mileage. The customer receives their valuation by email with their address being fed directly into a retailer’s CRM or dealer management system.
To find out more about Lead Generator please contact our Business Unit director Andrew Shields firstname.lastname@example.org