Autorola Poland has reported a positive, yet ever-evolving, trading environment within its domestic market.
‘For us, the market is very positive,’ said Michal Wojciechowski, Autorola Poland, ‘the economy is buoyant, vehicle sales on the whole continue to grow, the fleet distribution side of our business continues to expand, we have made a new appointment to the team and we have been delighted with the introduction of Indicata which has enabled us to further enhance our portfolio of partners.’
Potential of used vehicle market
Vehicle manufacturers also see the potential of the used vehicle market and are the latest users to adopt Autorola Group’s Indicata to get a tighter handle on their remarketing activity both within Poland and across the EU. First to adopt the technology were Kia and Volvo. Importer organisations and the larger dealer groups that are testing Indicata now (the businesses’ target for 2018 and 2019) deem that market intelligence, network performance and sector analysis will ensure greater used vehicle penetration within the domestic market.
Along with partnerships with Kia and Volvo, the growth of Autorola Poland has also come in the form of new partnerships agreed with long standing client – a major German OEM leasing company and bank for whom the business has been selling vehicles for since 2012. Now Autorola’s Fleet Monitor and MarketPlace systems are being used to help monitor, manage and process their vehicle fleets too.
Other recent wins include a new partnership with another German brand, with Autorola providing logistics and transportation support. ‘We offer a bespoke service for all our partners,’ said Michal. ‘This is really the first time we have seen our compound become such big business and is certainly an opportunity for us moving ahead to cater for thousands of vehicles in a similar fashion.
With manufacturer relationships developing, the biggest part of the Autorola Poland business continues to be closed auction sales or mass export of 9-12-month old ex-rental vehicles. France, Spain and Italy respectively make up the top three regional export destinations. Austria is one of the ‘newer’ countries to join the distribution channels.
Despite the successes, and Michal’s continued optimism, he is realistic of the challenges pending – namely the influence of the Worldwide Harmonised Light Vehicle Test Procedure (WLTP) and, a little closer to home, the broader domestic situation.
Measuring real life fuel consumption and CO2 emissions from passenger cars and vans, WLTP will affect the global automotive sector and put all OEMs on the same band width.
“WLTP is still a bit of an unknown, especially within the local market,’ said Michal. ‘Without doubt there will be challenges around imports, an already sensitive area of business since it’s last scare back in 2016 when there were rumours of excise tax introductions – something which ultimately failed to materialise, but it was enough to destabilise the market temporarily.”
Click here to get back to all News