Diesel marketshare stabilising in the B2C used car market
The sharp decline in new diesel car sales is still not having a dramatic effect on the used car market according to the latest INDICATA data.
Whilst used diesel cars now represent just under half of all online business to consumer (B2C) used car sales, compared to a 54.3% marketshare at the end of 2017, the rate of marketshare decline has slowed down and stabilised since August 2018.
B2C used diesel sales top 1.4 million
Quarter 4 2018 saw total online B2C used diesel car sales top 1.4 million across all five markets compared to 1.5 million for Q4 2017 but, after a two per cent fall from Q4 2017 to Q1 2018, diesel marketshare fell at a rate of just one per cent for the three remaining quarters with December seeing a slight increase in diesel marketshare.
Despite diesel marketshare in the online B2C sales market falling in four of the five major European markets it is still the most popular in three of them. In Spain 71.3% of online B2C used car sales in December were diesel according to INDICATA data. Italian diesel cars took 68.5% of the December market, whilst in France used diesel cars accounted for 65.1% of the online B2C used car market.
Absolute diesel volumes falling in some markets
Online B2C used diesel car’s absolute volumes are also falling in some markets. Total sales for Q4 2018 were down by 17.2% in Germany compared to Q4 2017 and 32.1% down over the same period in Spain. However, the other three countries all saw total diesel car sales volumes in the online B2C market increase between Q4 2017 and Q4 2018. Italy saw an additional 15,690 diesel cars sold, an increase of 7.2%; whilst the UK saw a 3.5% increase, equating to an extra 13,113 units; and France sales rose by 2.7% to 335,087 online B2C used diesel car sales in Q4 2018.