INDICATA tracking used car markets across Europe
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Whilst the five largest car markets are key countries to track across the industry for the major international automotive companies, it is also worth monitoring trends across the rest of Europe. A sneak preview at INDICATA’s average stock days by age across multiple markets shows the diversity of stock across Europe.
The next three largest car markets in Europe after the big five and in order of forecast new car sales for 2019 are Poland, Belgium and the Netherlands where a combined 1.46 million new cars are likely to be sold this year, which is more than Spain. These three countries account for significant amounts of used car exports and, in the case of Poland, also imports across the whole of Europe.
Considerable disparity across smaller markets
There is considerable disparity across these smaller markets. Austria, the Netherlands and Sweden have significant levels of younger aged stock of one to two-year-old used vehicles compared to Belgium and Poland where it is the 25 to 36-month-old vehicles which are currently proving the hardest to sell.
Before considering cross-border trading between any market it is a key requirement to understand if you are moving stock into or out of a country at the right time. Whilst you may consider this is possible to do at a very high level, the INDICATA data shows that once you start dissecting different markets by vehicle age, segment type, fuel, body style and make or model mistakes can be made, and opportunities missed.
The daily rental market in Spain and the fleet markets in countries like Belgium, the Netherlands and the UK export tens and even hundreds of thousands of used cars each year and identifying where the biggest demand could be for a particular vehicle could transform a company’s bottom line profitability.