Used car sales in the UK increase by 7% in October
In the recent Indicata Automotive Market Trends Report November Fleet Europe special we showed how the data can be useful in analysing market days’ supply and contrasting stock levels against sales to give an average ratio. This month we thought it would be useful to show how quickly, or slowly things can change.
Sales up, stocks static
Across the UK B2C used car market total sales in October for the 15 brands shown in the chart rose by seven per cent to 286,014 units over the previous month, whilst online stock levels were up just 0.7% to 420,720 cars according to Indicata’s database.
This pushed up the average sales/stock ratio to 68% from 64% last month as dealers pushed sales hard in the run-up to the Christmas break.
Ford holds top-spot but ratios slip
Ford remained the highest selling B2C used car brand by volume, although sales fell two per cent in October. Vauxhall retained second place in volume terms with 34,052 B2C used car sales, whilst Volkswagen leapfrogged BMW to take third place with 27,917 cars, almost eight per cent more than BMW.
Looking at the sales-to-stock ratio, Ford slipped to second place behind Volkswagen which achieved a 77% sales/stock ratio compared to 75.6% for Ford. Some 18.7% separated Volkswagen at the top and MINI at the bottom of the 15 brands.
Data analysis key to avoiding risks
The key to ensuring the right stock and sales mix is to drill down deeper into Indicata’s data and analyse the vehicles at a model and fuel type by region. This will avoid the risks of overpaying for slow-moving vehicles and getting the right cars in the right place to meet demand.