New car sales outperform used car sales in three of the five biggest car markets
According to INDICATA data, 2018 saw 12.2 million online business to consumer (B2C) used cars sales compared to just 11.2 million new car sales in Europe’s five largest car markets.
This was heavily influenced by used car sales in the two largest markets of Germany and the UK where used car sales are running at a rate of 1.5 online B2C used cars for every one new car.
New sales continue to outperform used
In France, Italy and Spain the new car sales continue to outperform the used car market despite the hiatus caused by Worldwide Harmonised Light Vehicle Test Procedure (WLTP) in the second half of the year.
The 12.2 million used car sales was supported by a 3.8% increase in Q4 sales as total online B2C used car sales in the five countries topped 2.9 million in the last three months of the year.
Diesel demand continues to fall
Demand for diesel continues to fall in Europe, with diesel marketshare dropping 4.6% by December 2018 compared to December 2017 for the big five markets combined. Four of the five markets saw diesel marketshare fall between 2017 and 2018 with Italy being the exception as online B2C used diesel car sales marginally increased marketshare by 0.6% to 68.5% of all used car sales.
Sales down by 30.5% in Spain
Whilst not instantly obvious from the chart due to the scale, not only is stock influencing market days supply (MDS) in Spain but so is used car sales. Online B2C used car sales in Spain were down 28.9% in December 2018 over the same month in 2017 with Q4 sales in 2018 down 30.5% over Q4 2017.