Autorola Brazil is experiencing an increased demand for its online inspection and remarketing services as it supports the country’s fight against its corruption levels.
It is having a record year based on European car companies, fleet owners and rental and leasing vendors investing in the transparency of Autorola’s online portal.
Companies embrace online transparency
“Company decision makers like the fact that everything is open and transparent, right from the recording of an inspection of a car and upload of a vehicle’s condition to the sales portal to the vehicle payment process. Autorola Brazil is more than just an intermediary of remarketing of vehicles. It presents a demobilisation process, based on its values of transparency, flexibility and accuracy,” said Autorola Brazil country manager Marly Fialho Kierulf.
“Our experience in Brazil follows the culture of Denmark. They like the fact that Autorola is a Danish online business and that there is very little or no corruption in its home country. It gives them a confidence to use and trade on our online channels,” she added.
Used car market continues to thrive
On the back of a falling new market, the used car sector has continued to thrive with strong demand for smaller, low value used cars such as Toyota and Hyundai and with prestige brands such as Audi, Mercedes, BMW and Volvo and even Ducati motorcycles.
The lower and middle classes have been most affected by a recession but the upper classes continue to demand higher value prestige cars. For months Autorola could have sold double the amount of prestige used cars on its portal.
Audi Brazil has been an Autorola customer since 2014
Since 2014 Autorola Brazil has carried out inspections and online remarketing through a Sales Cascade programme for the car maker’s management, press and HQ demonstrator cars. The used cars are inspected across the country using Autorola’s online inspection system and are then uploaded onto the Autorola Brazil remarketing portal complete with images and a detailed condition report.
Autorola works with Audi to fine tune prices to ensure stock is priced perfectly to tie in with market conditions before the cars go live. The three-stage cascade auction offers used cars to its franchise dealer network first and then those that aren’t sold, normally around 10-15%, are then offered out to Autorola Brazil’s 6,000 active B2B buyers.
Audi prices are strong and a car is traceable
“Generally Cascade sales have a conversion rate of 100% as buyers trust the process, the declared condition of the cars and know they will only take delivery of the car once the funds have passed to the vendor. Vendors are in turn very happy at the transparency at the process, including receiving payment before the car is delivered from a registered Autorola Brazil buyer,” said an Audi Brasil spokesman.
“Audi prices have been at around 75% of a car’s original cost, which is very strong. Importantly the reports that Autorola Brazil sends to the vendor traces the car’s life from when it is registered to when it is sold and who the buyer is. If there is a query from a buyer, Autorola Brazil manages it in close co-operation with our used car team reinforcing that the human element supports the online proposition well,” he added.
Rental and leasing companies are working with Autorola
Autorola is now turning its attention to the rental and leasing industries as they are also keen to run a corruption free disposal operation. In July and August Autorola was tasked with selling a few hundred used cars quickly to free up the vendor’s cashflow and is just about to enter into an agreement to manage the inspection and remarketing of a major rental buy back deal.
“We are doing out bit with our customers to ensure that good wins over evil. We hope the entire market will come round to Autorola’s way of thinking in the next few years. Ultimately the automotive market is a big part of Brazil’s industrial success story so it would be good to see it was the first to achieve a zero corruption status with our help,” explained Kierulf.