Dello Dürkops end-to-end Fleet Monitor with Digital Showroom and direct online ads integration is a one platform solution and the collaboration with the customer is an ongoing process.
For Dello Dürkop the solution is an integral part of its digitalisation process and along with the benefits of having more digitalised work flows internally, also serves to form the foundation for a further growth strategy for the dealer group as the whole operation is now controlled from one single point: The Fleet Monitor.
Streamlining operations with Fleet Monitor
The introduction of the Fleet Monitor is a natural, and necessary step in the merger process that started 6 years ago between Dello and Dürkop that together hold more than 40 dealerships in Germany.
One major challenge encountered in this merger process was to consolidate data across the two entities. There was no one system to manage the DMS and CMS data, nor the fleet management and remarketing of the cars in a uniform way across the two entities, which naturally was necessary to create a streamlined operation.
For that reason, Dello Dürkop together with Autorola Solutions started up the project of implementing a solution that would do just that: create a streamlined and transparent operation across all 40 dealerships.
Fleet Monitor as a one platform solution
The solution was to create a platform that would support the operation of the car right from the start to finish. The car is managed in one system from when it enters the stock of the dealer group, during the data enrichment process where the car is added high-quality technical data and commercial photos, through the sales management of selecting channels and pricing strategies and until the car is listed online via a number of select auctions and classified platforms for both whole sellers and private buyers.
Dello Dürkop is one of Germans biggest dealer groups. The Group’s dealerships are located primarily in the Northern, Middle and North-Eastern parts of Germany with more than 40 dealerships in total.
The Fleet Monitor plays an integral part in the core processes of Dello Dürkop: To enrich cars with data and photos and to manage the sales handling across all the dealer groups branches.
It also integrates directly with Webmobile24 which is the data hub for all 8 classified B2C sites where the cars are simultaneously listed, as well as with Autorola Solution’s own Digital Showroom, which is an online B2B showroom for dealerships to access and reserve cars.
From a solutions perspective, Anders Færgemann Jensen says: “As such, the Fleet Monitor configuration is fairly simple compared to some of our other solutions. What adds to the complexity is the many real-time integrations that feed this solution – and with the Fleet Monitor at the very heart of it.
“It is a class-book example of our vision: We will be the preferred global partner on solutions and services within the digital landscape of vehicle fleet owners! With this solution we prove that we are just that.”
From right are Jens Oldemölle, Brigitte Hellwig, Maarten Schlenhoff from Dello/Dürkop and Carsten Kaufmann from Autorola (left) on the go live day of the digitalisation project bewteen Dello/Dürkop and Autorola.
One platform that adds value to all parts of the business
The system holds both new and used cars, some even before they are physically on the dealerships. That means that the dealerships know what is in pipeline and what makes and models they can sell to their customers. At the same time, each car in the system is only a few clicks away from online ads.
Thus, the Fleet Monitor is responsible for the sales processes and cascades cars to platforms all over Germany to reach a wider audience and exploit maximum selling exposure as it is listed online in several channels reaching a huge buying audience.
Anders Færgemann continues: “Fleet Monitor is at the center of Dello Dürkops digital landscape, so although the process in itself is fairly simple, the added value is enormous.”
Go digital with Autorola Solutions
Anders is the head of projects for Autorola Solutions, and together with the Solutions team engage in projects together with clients all over the world.
During the past year, the need for digitalisation has become even more evident, as the world has closed down. This increases the need for more efficient and structured digital platforms for managing and selling cars in a time that requires you to rethink your business: Strategically, tactically, and operationally.
Due to several disconnected internal systems, organisations have lacked a total overview over their assets. The big task is now to tool up and make sure that your organisation is best equipped to succeed in the online workplace.
With the Fleet Monitor at the center, you continue your day-to-day business uninterrupted and with everything you need right at hand to work with your cars and continue doing business – as usual.
Design your perfect way of working and roll out across your organisation. Scalable, secure, safe and simple.
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