Autorola has signed a new four-year pan-European remarketing contract with The BMW Group to help its BMW and MINI dealers optimise used car values and stock availability across Europe.

Autorola has built a dedicated, closed B2B remarketing platform across Europe for the continental BMW and MINI dealer group organisations. The fully integrated solution provides online auction services as well as the individual components such as vehicle valuation and logistics.

Utilising all Autorola products

The contract includes BMW national sales companies, Alphabet Fleet Management and BMW Financial Services and utilises all three Autorola products; the online MarketPlace remarketing platform, INDICATA’s real time used car pricing data and the Fleet Monitor asset management platform.

BMW’s national sales companies, Alphabet Fleet Management and BMW Financial Services will be able to upload their ex-lease, rental, and company cars onto a closed version of Autorola’s MarketPlace European online platform which is only accessible by franchised BMW and Mini dealers.

Helping optimise used car sales and values

“We are extremely proud of winning this tender to work with the BMW Group. We have put our two decades of online remarketing experience into helping the BMW Group support its dealers, leasing, and finance businesses to help them optimise used car sales, values, and availability across Europe,” explained Morten Holmsten, Autorola Group’s global MarketPlace business unit director.

“The first online auctions have already gone well with some strong prices achieved. We look forward to growing the number of buyers bidding and increasing the number of used cars in each online auction,” he added.

Opening stock up to dealers Europe-wide

BMW Group’s new European remarketing partnership opens used car stock up to dealers on a Europe-wide basis at a time when there are vehicle shortages across all markets. It also enables unwanted, repeat, or overage stock to be made available within the confines of the BMW family, thus matching up supply and demand.

The first phase of the new contract went live in June and enables 10 European countries (Belgium, Germany, Denmark, Spain, Finland, France, Italy, The Netherlands, Norway, and Sweden) to sell used cars online. A total of 15 markets will be eligible to buy used cars via the online platform.