INDICATA launches 0km/pre-reg feature to help dealers track sales and prices of pre-registered cars
Written by Autorola in category Market Trends
March 25, 2021
INDICATA has launched a new 0km/pre-registered (pre-reg) feature on its used car valuations and sales insights portal to help dealers manage the growing number of cars being pre-registered in their individual markets.
As OEMs look to grow market shares with tactical dealer registrations, it is vital car dealers can initially price 0Km/pre-registrations correctly and continue to monitor the market to remain competitive as other dealers take pricing actions.
Tracking and valuing 0km/pre-reg cars
Generally, dealers aggressively discount 0km/pre reg cars to sell them quickly to avoid costly depreciation which is why being able to track and value these higher risk vehicles separately from the rest of their used stock is important.
This new functionality also allows a dealer to set up specific price strategies for different vehicle categories. INDICATA automatically tracks adverts within the category and now dealers can manually set age and/or mileage criteria that identifies vehicle categories.
Dealers no longer risk comparing a demo car against a pre-reg car
That means when dealers run their vehicle pricing comparisons against similar category vehicles, they do not risk comparing a demo car against a pre-reg car, or pre-reg car against a normal used vehicle. After all each category has a distinct pricing.
The INDICATA dashboard now identifies three types of used car category to help dealers accurately assess the value of their own stock and that of their local dealer rivals.
Three categories of used car
The INDICATA categories are:
- 0km/pre-registered vehicles which have been registered by the dealer and sit on their forecourt but have never been driven
- Demonstrator stock which generally has a few hundred kilometres on the clock and are a few months old
- General dealer used car stock
Andy Shields, INDICATA’s business unit director said: “In some OEM brands and models, pre- registrations account for over 30% of new car sales, with 0km and pre-registrations becoming an important part of a dealer’s stock. Therefore, being able to use INDICATA to track values in real time will enable dealers to proactively manage their 0km, pre reg and demo vehicles more efficiently.”
For further information go to www.indicata.com
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