INDICATA’s new Lead Generator plug-in widget generates and converts more part exchange used car leads for retailers
Written by Autorola in category Autorola Group News
October 29, 2021
At a time when the Covid-19 pandemic has reduced physical showroom visitors and sourcing used cars has become much harder, INDICATA’s Lead Generator plug-in widget allows customers to value their trade-in when searching a retailer’s website.
Built on INDICATA’s valuation engine, it gives the retailer full control over the offer made to the customer but ensures that offer prices are always kept up to date from scanning the prices of 9m vehicles each day.
Lead Generator implementation is fast and efficient
Normally implementing new tools on a dealer website result in significant web redesign and cost. However, INDICATA’s floating widget and “modal” screen sits on top of the dealer website, meaning implementation is fast and minimal if any cost to the retailer.
The entire valuation process is quick and easy. Drivers simply choose between entering their VIN or registration number, or their car’s details by make model, trim level, engine, and km/mileage. The customer receives the valuation by email with their address being fed directly into a retailer’s CRM or dealer management system.
Doubling the effectiveness of retailer websites
By enabling retailers to engage with and influence online customers much earlier in their car buying journey, Lead Generator is proven to double the effectiveness of retailer websites.
“Online sales traffic has risen dramatically since the beginning of lockdown while the number of physical showroom visitors has fallen as retailers have been closed or in lockdown,” explained Andy Shields INDICATA’s global business unit director.
“Lead Generator enables retailers to engage with online customers more readily by providing them with a part exchange value to coincide with them looking at sourcing a new car,” he said.