Morten Holmsten celebrates 20th years with the Autorola Group

Written by Autorola in category 
July 3, 2024


Autorola celebrated colleague Morten Holmsten‘s 20th anniversary with the group on June 1st, recognizing his significant contributions.

Many of you around the world will know Morten as our Global Business Unit Director of Autorola Marketplace for the past decade. His efforts have been crucial to the platform’s success which is now Europe’s leading online remarketing and used car cross border platform.

Helping expand new subsidiaries

Autorola Marketplace has also played a big part in the growth of the newer subsidiaries in the group such as Mexico and Brazil while it is set to make a big impression in automating remarketing for companies in the Middle East through our Autorola Gulf business partnership with Al Futtaim Automotive.

Morten has always worked in the automotive industry having joined Autorola after spells working for Nordania Leasing, GE Capital and BG Bank.

From 20 employees to an international role

Reflecting on his 20 years at Autorola Morten said: “Reflecting on the past, the fondest memories include the company’s early days when all 20 employees could dine together, the expansion into new countries through a diverse team in Odense, and the integration of into Autorola as the Country Manager for Denmark.

“Over the last decade, my focus has shifted to an international role, and I  find daily inspiration in working with various countries, cultures, and customers. I look forward to every day at Autorola and I would like to thank Peter Grøftehauge for the chance to grow both professionally and personally,” he added.

Loyalty and dedication

Autorola’s group CEO Peter Grøftehauge commented: “I would like to thank Morten personally for his loyalty and dedication in helping build Autorola into a global business. He bought into our online vision right from day one and has enjoyed a successful role in the Danish market as well as growing our MarketPlace remarketing platform into a global success story. We look forward to Morten playing an integral role in the future growth of the Autorola Group,” he added.

Away from his busy work schedule Morten enjoys playing golf course and spending time with his family.

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