Introduction from Peter Grøftehauge

Written by Autorola in category 
October 28, 2021

Our dealer customers across the globe have all been reporting record levels of online activity from drivers as they first search and then buy their next used car online.

In recognition of this our INDICATA Lead Generator used vehicle valuation product has been developed to generate and convert more leads for automotive dealers. Drivers visiting a dealer website can access an immediate part exchange value online powered by INDICATA’s valuation engine.

SPOTICAR Turkey celebrates using INDICATA Lead Generator
The lead is recorded directly into the dealer’s DMS or CMS to allow sales teams engage with drivers online at a time when fewer are visiting dealer showrooms. SPOTICAR Turkey has kindly provided us with useful insights on how it is working across its Stellantis dealer network. The results are very impressive.

Used cars remain in high demand across the globe and Autorola’s MarketPlace online remarketing platform continues to play an important part in helping vendors and buyers sell and buy stock.

Marketplace sells 250 Polish EVs in one day
Our colleagues in Poland have seen Polish dealers use it to both buy and sell stock and it has made history by selling 250 used EVs online in one day as electric cars are still establishing themselves on the used market.

Many Polish dealers have also adopted INDICATA Lead Generator as much of their lead generation and conversion has moved online. Our colleague Michal Wojciechowski tells us the full story.

Fastest and top-selling used cars in Europe
We have received some very positive feedback about our latest top-selling and fastest-selling used car tables generated using INDICATA data. With dealers having to invest more money in buying used cars the data has been very valuable in helping ensure they bid on those the cars they know are in high demand. Make sure you check out the most in demand cars in your country by downloading the latest INDICATA Market Watch report.

If you want to talk to our INDICATA or MarketPlace teams about Lead Generator, the Market Watch report or online remarketing through MarketPlace don’t forget our teams will be at the forthcoming Fleet Europe summit in Brussels in early November. We all look to seeing you there.

Best regards
Peter Grøftehauge (LinkedIn)

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