Our group CEO Peter Groftehauge looks back at an exciting and successful 2023 for Autorola and is already looking forward to a busy 2024

Written by Autorola in category 
December 12, 2023


2023 has gone faster than any year I can remember but that’s probably because so much has been going on across the Autorola Group.


We launched our partnership with Al Futtaim Automotive in January, which gives us presence in the Middle East for the first time and launched our 20th subsidiary.


New INDICATA Forecasting product

Our INDICATA colleagues have been working hard on preparing their new Residual Value Forecasting product for launch in early 2024 which should transform the way leasing and rental companies, banks and finance house’s structure and manage their remarketing strategies.


Autorola Solutions has had more visibility at exhibitions and conferences around Europe and the Middle East while our MarketPlace online remarketing platform continues to go from strength to strength with buyers and pan European vendors such as BMW Group and smart.


Recognition from Ernst & Young 

We are pleased that our Group received recognition once again as I was awarded the EY Entrepreneur of the Year™ Regional prize for the Funen region of Denmark.


The EY Entrepreneur of The Year™ award is a globally renowned program and the most prestigious recognition for entrepreneurial excellence, is also celebrated as a symbol of a forward-thinking business mindset.


It acknowledges the extraordinary accomplishments of entrepreneurs in more than 60 countries, and I would like to thank my colleagues around the world for helping to make this award possible.


Fleet Europe Remarketing Hall of Fame

Also, during our 10th year of supporting the Fleet Europe Remarketing conference they surprised me by entering me into their Remarketing Hall of Fame.


They celebrated my contribution to the development of the international remarketing industry and to the power of online used car selling since 2001, even before the Internet was a mainstream trading tool. Thank you, Fleet Europe, for this recognition, and once again this would not be possible without the support of the 730 Autorola colleagues around the world.


I was lucky to join Tim Albertsen, CEO of Ayvens, who won the 2023 Fleet Europe Hall of Fame Award who is also Danish.


Becoming the 100% owner of Autorola Group

And if that wasn’t enough, I finished the year by acquiring 100 percent ownership of Autorola Group, by purchasing the remaining shares of the business from my brother Martin who I have worked with since we launched the business in 1996.


It will continue to be business as usual with me focused on keeping the Autorola Group at the forefront of innovation in global remarketing within the automotive industry. Our commitment to delivering user-friendly and effective technological solutions for our clients is unwavering, and I am eager to strengthen our position in the market. We remain optimistic and ready to face new challenges with the same dedication and passion that has defined our journey so far.


2024 looks set to be an exciting year

Looking ahead to 2024, I look forward to the rollout of the Indicata Forecasting product across Europe and Brazil and exploring new markets in the Middle East. Furthermore, a strategic focus will be to integrate big data and AI to continue to deliver state-of-the-art solutions to the global automotive industry. It already looks like being an exciting next 12 months for the group and we anticipate reaching 1,000 employees worldwide by 2028.



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