Spoticar Turkey INDICATA Lead Generator case study

Written by Autorola in category 
October 28, 2021

Could you please tell us about SPOTICAR?
SPOTICAR is the used car platform of GROUPE PSA Turkey under the Stellantis umbrella. Our potential clients can quickly select used vehicles they like from “Buy Vehicle” section at the site and than purchase them from our SPOTICAR sale points. At the same time they can also easily learn their own vehicles’ current market value from the “Sell Vehicle” section and trade or sell them at our SPOTICAR sales points.

What kind of a cooperation do you have with INDICATA in this business model?
We use Indicata Lead Generator at our “Sell Vehicle” section on the SPOTICAR website. ( With Lead Generator, our potential clients receive a real time market valuation easily and quickly.

What are the most important factors in choosing Indicata Lead Generator?
Before SPOTICAR, we used Indicata Lead Generator at our Peugeot official used car website between 2018-20. At that time, since the Plug&Play product was not ready, our clients were able to valuate their own vehicles via the Indicata Web Service in aour own designed format. With the launch of SPOTICAR, we prefferred to use the ready to use Plug&Play version.
The most important feature of Lead Generator is that clients can value their own vehicle by using Indicata’s real time market data.

Beside the use of INDICATA’s Artificial Intelligence vehicle valuation technology:
• we didn’t have to design our own pricing tool
• we could integrate it into our website using our own corporate identity
• it gave our clients the ability to easily select and valuate their vehicles
• the CRM integration infrastructure was a very important feature

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