It is a clear vision of our group CEO Peter Grøftehauge, that AI technology is to be used internally within the Autorola Group. AI will increase efficiency and quality of operations and AI technology should be used to increase the customer experience of our products.

Improving efficiency and quality

Peter is spending a lot of energy on creating a culture where AI technology is a natural part of our daily work toolbox. The wish for an AI culture is supported by initiatives like the AI Ambassador Network. The AI Ambassador network are individuals with special interests in AI technology, that the organisation can go to for advice. It is supported by the AI quarterly update initiative where the head of Big Data and AI Kasper Christensen, invites the whole Group to participate in a 30-minute Teams session. Here the latest developments of AI technology are explained and demonstrated.

Improving productivity and speed of delivery of IT services

Autorola is a software development house and the CTO together with director, Kenneth Lambæk Jensen is seeking to implement AI technology throughout the software development process. AI is not driving the software development process. That is being done by clever creative humans, but AI is being used for improving the quality of the requirement specifications, to generate code in accordance with our requirements, to perform tests and generate documentation.

Automating data extraction and transformation

AI increases developer productivity and the overall speed of delivery, while simultaneously enhancing software quality through better testing and predictive analytics.

In the same way AI increases efficiency and quality of our data extraction and transformation processes. Autorola is receiving more than 100,000 vehicle descriptions monthly, which must be extracted from vendor data sources and transformed into internal Autorola formats in multiple languages. AI Large Language Models are very useful to transform data in multiple languages into well-structured data used by the Marketplace, Solutions and Indicata platforms.

Translations and image modification

Autorola is using AI to perform translations, to deduct the content of pictures, remove background from pictures and to hide numberplates. In the future AI will play an important role in quality assurance of the vehicle description data presented on our platforms. For instance, by testing if the received pictures are matching the actual vehicle presented on Marketplace.

A great example is automating the process of uploading data and images when uploading used vehicles for sale cross border. AI removes the background and blanks out the number plates of vehicles and powers the translation of specifications on individual models. It improves the transparency and quality of online vehicle images, including altering backgrounds, which helps build buyer trust in our online sales platforms.

Bringing Big Data and AI together

The Big Data and AI team headed by Kasper Christensen was formed early in 2025 with the purpose of improving our usage of data and to use it to train AI models for specific purposes. For instance, we analyse the customer behaviour on the Marketplace and uses AI recommended technology to present the most interesting vehicles for a particular dealer. AI technology is in this way used to improve the customer experience on Marketplace and support sales operations.