International automotive and mobility leader to strengthen commercial excellence, customer development and collaboration across Autorola Group
Autorola Group has appointed Kent Bjertrup as Chief Revenue Officer, effective 1 September 2026. The appointment strengthens the Group's strategic focus on customer development and commercial collaboration at a time when automotive businesses increasingly require connected, international solutions across the vehicle value chain.
As CRO, Kent will lead Autorola Group's global commercial strategy and revenue development. Working across Autorola Marketplace, Autorola Solutions and Indicata, he will focus on strengthening commercial excellence and making it easier for customers to access the Group's combined capabilities in vehicle remarketing, fleet solutions and real-time market intelligence.
"Kent brings extensive international leadership experience, a strong commercial mindset and a proven ability to unite teams around a common direction," said Peter Grøftehauge, CEO of Autorola Group.
"His appointment strengthens our commercial leadership at Group level and gives us a clearer shared focus on customer value. Kent understands the automotive and mobility ecosystem, knows how to develop strategic relationships across borders and will help us turn collaboration across our business units into stronger outcomes for our customers."
Kent joins Autorola with more than 25 years of international leadership experience in the automotive and mobility industry. He has held senior commercial and executive positions across Europe, Eastern Europe and Latin America, including Group Chief Commercial Officer at ALD Automotive and, most recently, Group Chief Procurement Officer at Ayvens.
His experience spans international fleet and mobility services, strategic account management, commercial transformation and procurement. It positions him to support Autorola's relationships with OEMs, leasing and rental companies, banks, fleet operators and dealer groups, while strengthening coordination across established European markets and the Group's wider international footprint.
"I am excited to join Autorola Group and work with colleagues across its businesses and markets," said Kent Bjertrup.
"Autorola has a distinctive combination of technology, automotive expertise and international reach. My priority will be to connect those strengths even more effectively around our customers, enabling them to experience the full value of the Group through strong global capabilities combined with excellent local execution."
Kent's appointment supports Autorola Group's strategy of combining technology, market intelligence and operational expertise to improve customer performance throughout the vehicle lifecycle.





